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Shamrock Farms Case Competition: Roxie's Ranch App Concept
Project Type
Case Competition / Marketing Strategy
Date
December 2023
Role
Creative Concept · App Design Direction · Presentation Team
Location
University of Arizona, Eller College of Management
I competed in a case competition where my team created Roxie’s Ranch, a mobile app concept for Shamrock Farms. Inspired by games like Candy Crush, the app engaged customers with QR-code rewards and unlockable flavors. I led the creative direction and designed the customer experience strategy.
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