Profile
This is me
I earned my Bachelor of Science in Business Administration with a concentration in Marketing from the University of Arizona and am now pursuing a Master of Science in Marketing while working as a Communications Graduate Assistant. My background includes marketing strategy, social media, brand management, and sales, giving me hands-on experience in campaign development, content creation, and consumer engagement.
As a Marketing Intern for BootinBikinis, I managed TikTok strategy, supported Instagram campaigns, and contributed to five major product launches, including a PacSun debut, a Sports Illustrated feature, and Milan Fashion Week.
I am excited to build a career in marketing and brand management, connecting brands and consumers through creative strategy. Outside of work, I enjoy fashion, traveling, music, and finding new ways to tell stories through digital media.
Expertise
Marketing & Strategy
Brand Management
Digital Campaign Development
Social Media Strategy (TikTok, Instagram, LinkedIn)
Content & Design
Video Editing (CapCut, Final Cut Pro)
Adobe Creative Suite
Canva
Photography
Analytics & Tools
Data Analytics (Google Analytics, Tableau, SPSS, STATA)
Microsoft Office Suite
CRM (Donor Connect)
Experience
Marketing & Communications
University of Arizona Graduate Center
·
Communications Graduate Assistant
May 2025 - Present
Develop social media campaigns and branded design projects across university programs. Recent work drove 17K+ impressions and 300+ engagements in six weeks, outperforming the prior year’s results.
BootinBikinis
·
Marketing Intern
Jan 2025 - Aug 2025
Led TikTok strategy, generating 87K+ views and contributing to a Sports Illustrated feature. Created digital content and helped launch five campaigns, including PacSun and Milan Fashion Week.
Delta Gamma Sorority
·
PR & Social Media Committee Member
Oct 2021 - May 2025
Created and collected content from 300+ members to support Instagram and TikTok strategy. Promoted philanthropy events, fundraising campaigns, and formal recruitment efforts that brought in 100+ new members each fall.
Customer Experience & Outreach
Sunglass Hut
·
Seasonal Sales Associate
Jun 2023 - Aug 2025
Delivered luxury retail styling for 25–30 clients per shift, consistently exceeding sales goals. Curated personalized product recommendations to build client loyalty and repeat business.
Wilson-Bennett Technology
·
Seasonal Telephone Outreach Caller
Mar 2024 - May 2024
Made 60+ calls per hour as part of the University of Arizona’s Fuel Wonder Campaign. Consistently secured $500+ in donations per shift and ranked as a top caller by building meaningful connections with alumni and families.
Town Village of Leawood
·
Seasonal Concierge
Jul 2022 - Aug 2022
Handled 150+ calls daily and supported 100+ senior residents with timely service. Organized 100+ packages and prescriptions per day while maintaining a professional, welcoming front desk environment.