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Why Marketing Stopped Feeling Human Somewhere along the way, marketing stopped feeling human. Every brand says the same thing, uses the same captions and sounds, and follows the exact same trends. Social media is filled with copy-and-paste, and it works for a while, but eventually the audience stops listening.  As a Marketing Master's student and content creator, I see how easy it is for brands to lose a connection with their audience. Brands focus too much on what performs r

As a Marketing Master's student and content creator, I’ve learned that your personal brand is your reputation, both online and offline. Your personal brand shows what you care about and connects with people who share similar interests. I have seen firsthand how building a personal brand can open up doors, help you stand out, and make lasting connections. Building a personal brand is one of the best ways to show who you are and what you care about. It’s not about the perfect a

Introduction Earlier in 2025, I began an internship with the swimwear brand BootinBikinis. I helped with creative strategy, marketing coordination, social media marketing, influencer, and brand partnerships. I extended my internship this summer and got to be more hands-on with campaigns and executing my ideas. This summer, I helped create the Miss BootinBikinis USA campaign for their three-bikini launch around the Fourth of July. This campaign focused on confidence, individua