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Caitlin O'Connor

My Portfolio

Low-Impact Dressing: BootinBikinis The Eden & The Bella

I developed the concept and styling for BootinBikinis’ ‘Low-Impact Dressing’ campaign, which launched the Eden and Bella bikinis. Drawing on retro workout glam and wellness themes, I guided the props, poses, and visuals for TikTok and Instagram content.

Models in purple and green BootinBikinis with yoga balls.

Models in purple and green BootinBikinis with yoga balls.

Graduate Assistant Communications Design

As a Communications Graduate Assistant at the University of Arizona Graduate Center, I design branded materials that support student outreach and engagement. My work blends university brand standards with creative visuals to deliver clear, engaging, and impactful communications for graduate students.

University of Arizona students creating tote bags at Grad CAFE.

University of Arizona students creating tote bags at Grad CAFE.

Miss BootinBikinis USA: BootinBikinis The Red & The Denim

Inspired by classic pageants and Miss Congeniality, this 4th of July campaign launched the Brooke, Saylor, and Rissy bikinis. I developed the concept, styling, and content strategy, showcasing the collection through crowning moments, TikTok trends, and Instagram carousels.

Three BootinBikinis models in bikinis and sashes.

Three BootinBikinis models in bikinis and sashes.

BootinBikinis College Ambassador Program

I created BootinBikinis’ first College Ambassador Program to grow brand awareness on college campuses through peer-driven marketing. The program brought the brand to life on campuses and fostered a strong sense of community around it.

BootinBikinis gift bags with postcards laid out.

BootinBikinis gift bags with postcards laid out.

Shamrock Farms Case Competition: Roxie's Ranch App Concept

I competed in a case competition where my team created Roxie’s Ranch, a mobile app concept for Shamrock Farms. Inspired by games like Candy Crush, the app engaged customers with QR-code rewards and unlockable flavors. I led the creative direction and designed the customer experience strategy.

Three screens of Roxie’s Ranch Level 5 game.

Three screens of Roxie’s Ranch Level 5 game.

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