Pearle Vision Back-to-School College Outreach Toolkit

Expanded Pearle Vision’s national Back-to-School campaign to better reach college students year-round. I developed a seven-page College Outreach Toolkit with scalable outreach strategies, customizable marketing materials, campus contact guidance, email and phone templates, and a step-by-step video to help franchise locations connect with student audiences. I also adapted the toolkit into Spanish for Pearle Vision locations in Puerto Rico.